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Interview With Sean Belnick - Making $50,000,000 A Year Selling Business Chairs
First question, What inspired you to create BizChair.com? I was inspired to create BizChair.com through my fascination with selling things on the internet. Before selling office chairs, I would sell Pokemon cards and other things on eBay. Over the summer, I worked with my step-father and saw how simple the business model that he was involved in worked. I was able to capitalize that business model and use it to sell office chairs online. I started with $500 advertising and $100 for website hosting and I designed the original site myself. I was 14 at the time it was created.
In 2007 our revenues grew to $38 million. This year our goal is to reach $50 - $54 million in sales. We have very ambitious sales goals and are expanding our wholesale and retail programs aggressively. By maintaining our position as a market leader, we are able to focus on our growth and continue to expand our business with an excellent selection of products and customer service.
I like to think that I live a relatively modest lifestyle. My one splurge was a 2008 Range Rover Supercharged. Other than that, I don’t spend much money (other than for college tuition). I enjoy trading stocks with what money I have left.
I think most employees think that it is “cool” to have a young boss. We have a more relaxed work environment and it is not as stressful. Employees are also less intimidated with a younger boss and are more likely to come to me with ideas and their true feelings which ultimately help the company.
It’s a great arrangement--but don’t think that I don’t spend any time working while I’m at school! Much of the theory that I’m learning deals more with aspects that I don’t really know. For example, I never knew how to properly read and create a balance sheet or income statement or how to create pro-forma financial statements. These are all things that I’ve come across while in school those have helped me ultimately run the company better. Needless to say, I don’t think I’ll be taking the entrepreneurship class!
This brought great publicity to the company. I had been featured on CNN about a year and a half ago, but this was a welcomed increase in publicity for the company’s sake. The publicity has been a domino effect—stemming from an article in Emory’s school newspaper. The Atlanta Journal Constitution picked up the article and then CNN saw that one. Presumably INC saw the CNN segment and so on. The increased media coverage has brought many customers as well as new business opportunities such as investments and board opportunities.
Wow, wouldn’t that be nice. Most likely it would be to expand our product selection faster than we did. We really stayed in the office chair market for a while before expanding into office furniture and home furniture as well as some other segments. If we had done that faster, we could have cemented a larger position as a market leader.
I
think it’s a bit of both. You have to have the desire to succeed and
take risks to get there--It’s not for everyone. I love the excitement
and the future growth prospects as well as watching the company grow
and prosper. You have to have ambitious goals.
Instead
of one person, I’d rather model myself from various, successful
entrepreneurs and business people and blend them together. Some of
them include the “Google Guys” (Larry and Sergey), Steve Jobs, and
Warren Buffet.
Always have a backup plan in case something goes wrong—because it will. Don’t’ be afraid to take risks. It’s your first business and you have your whole life to succeed. Make sure they are calculated and not careless risks.
Immediate plans are to finish college and come and work full-time at BizChair. I believe in goals, but if you were to ask me what my goals were just 7 years ago, I don’t think I would have said anything like I have now. I’m just trying to make this business the best that it can be and 10 years is a long time away! |
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