Ask Rachna Kingston

[Michael]

Todays interview is with Rachna Kingston founder of Entheos Web, she will most likely be one of our most succesful female entrepreneurs ever. Rachna is like a lot of entrepreneurs, she started as a web designer then became a internet entrepreneur offer high quality website templates. She now now enjoys thousands of visitors everyday and enjoys #1 ranking on many keyword searches.

View Rachna Kingston's Interview

Ask Rachna questions now!

[Shane]

Well.. that was an amazing interview!

There is one aspect that Michael touched on that I would like to know more about your opinions.

What advice would you give to young entrepreneurs about how to start up a business and how to think about what to start up?

I have been thinking for ways for many years, and still not found one. I used to think that was because everything is taken. Its not.. with technology growing the way it is there must be something new that no one has successfully tackled yet.

Any ideas?

Thank you,

Shane Hudson

[rachna]

Hi Shane,

My advice would be to start a site on something you are passionate about. A good way to do this is to start a blog on the topic and start writing about related topics. It's easy to write about something you are passionate about and that way you know you are writing in your style, your ideas and what you belive in. Automatically it will be unique content as it is written by you and thought out by you. Don't look at what other people have written and topics they have covered. Forget about keyword optimization, just write from your heart. Google loves content and I can garanteed, if your content is unique and written with your own ideas Google will index it and rank it high as it will be unique and will have different keywords from what others have written. Say you love open source systems, you can write about why you like them, the programs you like best, review the programs, compare them, talk about related plugins or extensions, give links to related sites etc. There are many ways of developing content and the best is to provide valuable information to your visitors. Keep your visitor first, provide useful content, the rest will follow. You can earn money through this by offering advertising on your site or by adding Google Adwords. Later you can make it a business by offering to install open source systems in client sites and customizing it for them. This is just an example as I know web development, but you can folow this in any field :) Just follow your passion and develop good content on it.

Don't think about it, just do it. Even if it has been done before, do it from our angle and it will be different. The important thing is to start on it, believe in it, work hard at it and persevere!

[midascode]

Hi

Great interview -- what are your top tips for achieving top search engine rankings - especially across a large number of keywords?

For a brand new site - what is the best approach (the basics) for SEO?

Thanks

Barry

[Shane]

Originally Posted by rachna

Hi Shane,

My advice would be to start a site on something you are passionate about. A good way to do this is to start a blog on the topic and start writing about related topics. It's easy to write about something you are passionate about and that way you know you are writing in your style, your ideas and what you belive in. Automatically it will be unique content as it is written by you and thought out by you. Don't look at what other people have written and topics they have covered. Forget about keyword optimization, just write from your heart. Google loves content and I can garanteed, if your content is unique and written with your own ideas Google will index it and rank it high as it will be unique and will have different keywords from what others have written. Say you love open source systems, you can write about why you like them, the programs you like best, review the programs, compare them, talk about related plugins or extensions, give links to related sites etc. There are many ways of developing content and the best is to provide valuable information to your visitors. Keep your visitor first, provide useful content, the rest will follow. You can earn money through this by offering advertising on your site or by adding Google Adwords. Later you can make it a business by offering to install open source systems in client sites and customizing it for them. This is just an example as I know web development, but you can folow this in any field :) Just follow your passion and develop good content on it.

Don't think about it, just do it. Even if it has been done before, do it from our angle and it will be different. The important thing is to start on it, believe in it, work hard at it and persevere!

Wow. Thank you Rachna! I do have an idea for a website/blog (an idea that I came up with today, but I will work on the idea for a while before i start planning too much else) that I will probably develop fairly soon, so I will keep this in mind.

I will be posting about this idea in the mastermind section very soon, do you have access to that?

[Mark Cuda]

Rachna, hope you can help me out.

I own a blog, that I was running just fine. I decided I wanted to go with a whole new design, new features, etc. So I set out for a 2.0 of the blog.

Everything was going smooth until it came time to get my theme coded. My coder crapped out on my and now I'm left with a great design and no coder, missing my timeline. What advice do you think you could give me for now, and for future situations of the same idea?

Regards,

- Mark Cuda

[rachna]

Originally Posted by midascode

Hi

Great interview -- what are your top tips for achieving top search engine rankings - especially across a large number of keywords?

For a brand new site - what is the best approach (the basics) for SEO?

Thanks

Barry

Hi Barry,

My top tips for achieving top search engine rankings are :

1. First build quality content
2. Submit to related websites - either directories or ask for link exchanges
3. Add links to social bookmarking sites so you have links to your tutorials/articles from many sources
4. Get as many related sites linking to your pages

It's important to get a lot of sites linking to your site as Google gives a lot of importance to this while ranking sites.

Rachna
Entheos - Website Design and Development Company

[rachna]

Originally Posted by Mark Cuda

Rachna, hope you can help me out.

I own a blog, that I was running just fine. I decided I wanted to go with a whole new design, new features, etc. So I set out for a 2.0 of the blog.

Everything was going smooth until it came time to get my theme coded. My coder crapped out on my and now I'm left with a great design and no coder, missing my timeline. What advice do you think you could give me for now, and for future situations of the same idea?

Regards,

- Mark Cuda

You could try going for a ready-made theme if it is a wordpress blog. These are easy to install.

You need to take backups of your work so you can always revert to the older version when needed.

[StandOutBlogger]

Rachna , how long did it take for your company to see signs of success? And what did you do to keep yourself motivated before you started seeing results?

[rachna]

Hi StandOutBlogger,

It took about 6 to 10 months to see signs of success as it took approx. that much time to be ranked well on Google. I was motivated by a strong desire to get on the first page of Google search results and I did what I know is always successful with Google which is good content and a large number of sites linking to your site. I never thought of failure. It was a very exciting time as I had to prove to myself that I could do it :)