Sean Hammons Interview, Business Advice From GetClicky Founder
by Michael Posted in InterviewsBusiness Advice From GetClicky Founder
Find our latest interview here: Interview with Sean Hammons of GetClicky.com
No Question for me what was the highlite of this interview — it was Sean’s reply to: If you could go back in a time machine to the time when you were just getting started, what business related advice would you give yourself?
One of the biggest mistakes we made in the beginning was undercharging for our service. I’ve learned a lot about pricing in the last year and discovered that people will pay any price you ask, as long as it is reasonable. Charging a very small amount of money will not get you more customers, you’ll just get the same ones but just make a lot less money. You may even get LESS customers, because some people will equate cheap with bad, and won’t sign up whereas they may have if you asked for more. And there’s just a certain percentage of people that will never pay for anything online, no matter how cheap it is, it’s just against their morals. So, I would tell myself, don’t undercharge, it’s a huge mistake.
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This point about taking responsibility for our pricing, and valuing ourselves and our expertise, is so dead on.
We see this all the time in the life & business coaching sector: when coaches double their fees, they also double their client base.
It’s about posturing. Business people want to work with other successful business people … and we relate price to success.
The same goes for business cards. The most successful entrepreneurs wouldn’t dream of carrying a business card.
Warmly,
Erin.
Erin Thoms Melnick
Modern & Million Maven
www.crosscountrytour.com