Interview with Rand Fishkin, CEO of SEOmoz
15. Mar, 2008 
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Rand Fishkin Interview
OUR LATEST INTERVIEW: Rand Fishkin, CEO of SEOmoz talks about Life and SEO Success
Note what Rand has to say in reply to: What is the biggest mis-conception in SEO that most new webmasters make?
Probably in thinking that it has something to do with meta tags. Honestly, the meta tags have been a relic of SEO for at least the past 5 years, but somehow, it sticks in peoples’ minds when they hear SEO, and that creates a lot of frustration. I also would caution new entrants to the market against listening to the numerous snake oil pitches out there. If it sounds too good to be true, it almost certainly is, and if it sounds expensive, but intelligent and legitimate, you’re much more likely to have success. Don’t let anyone sell you anything related to SEO without first explaining to you their opinion of how search engines index and rank pages. Your own internal BS meter will guide you the rest of the way.
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