PR Expert Gabrielle Bernstein

Fantastic new interview now up - check it out at: Interview with PR Expert Gabrielle Bernstein

In reply to: Why does a business need Public Relations - Gabrielle says:

All businesses are selling something and without publicity no one will know there is an available commodity.

The Public Relations advice I would give a young entrepreneur starting a business is to use the internet as much as possible. Blog, use facebook, myspace, linkeden etc. Things are different today with all of the opportunities online.

Another tool I would suggest is for entrepreneurs to understand their consumer’s media consumption habits. Read what they read, listen to what the listen to and watch what they watch. That way you will begin to understand how they want to be spoken to and how to pitch those outlets. Then make a wish list of the leading publications/tv/radio that you want to see your company featured in. The more you know about the outlet the easier it will be for you to position your business to them in an applicable way.