How to Write With SEO in Mind
SEO, or “Search Engine Optimization” is an important element when writing unique content. While many people will tell you to write for the reader, and not search engines, writing with SEO in mind will improve your content visibility.
The best bit is that you can use SEO without compromising your readers’ feelings.
Search engine optimization works with “keywords” and “key phrases.” These keywords can be anything from “pie” to “how to make money with monkey farming.”
The idea of using SEO in your content is to include specific “keywords” and “key phrases”
over and over so that search engines will read the content as relevant.
The challenge with search engine optimized content is that you don’t want to sound obvious when using keywords. Many people, when reading, register words and subconsciously count the amount of times they’re being used.
For example, if you happen to be a highly read individual, the repetition of words “and” and “the” will begin to irritate you.
However, even to a modest reader, the repetition of the word “pie” in a short (300 to 500 words) article will quickly become agitating.
This is the reason that the English language (and other languages as well) have synonyms and pronouns. Repeating the subject noun of a sentence is a mind irritant.
Keywords in content can end up the same way if you don’t know what you’re doing.
How to Use Keywords in Content for Better SEO
Using keywords to SEOptimize your content is easier than you think. It’s as simple as generating the desired phrase, and then incorporating it into your content in various forms so that the target keyword is being used, but different key phrases are masking it effectively.
For example, consider the following paragraph:
“You can make money online easily by flipping websites. Making money online through website flipping is easy when you use the flipper’s guide to flipping websites. Learning how to sell websites for profit and make money online through website flipping can be done with a few simple steps.”
Aside from the fact that the above paragraph is “begging the question” (how do you make money flipping websites!?), you can easily tell that this paragraph is made to include the words “website flipping” and “make money online” as much as possible to get the attention of a search engine.
Imagine an entire 300-600 word article written in this manner.
Does it irritate you?
Now consider this paragraph instead:
“You can easily make money online by flipping website. The practice of selling websites online is extremely lucrative if you know which techniques you should and should not use. Honest online money generating techniques for flipping and selling websites include building up and developing useful websites for sale.”
Notice how you still have the words “make money online” and “flipping websites” in the content. As well, the use of extended sentences and useful explanations spaces out these keywords and key phrases to make the reader feel like the content is leading to a point, instead of blatantly trying to attract search engine traffic.
In this way, the content is still SEOptimized, but not obstructive to the reader.
SEO = Clarity + Quality
Writing content with SEO in mind involves a few simple steps such as:
Clarity: Don’t lose the content in all of the keywords.
Spacing: Be sure to space out your keywords and key phrases so the reader isn’t irritated by the repetition.
Content Quality: If you don’t know what you’re talking about, it won’t matter how keyword rich your content is. Always put the essential information first!
If you don’t believe that this technique works, then go back and count the amount of times the words “keywords,” “search engine optimization,” and “key phrases” are used in this particular article itself.
It’s really that easy.