If you’re using header tags for your article, try using a keyword phrase like “Get Cheap Web Hosting” instead of “Web Hosting.” And of course if some of these keywords and keyword phrases are links then search engines find those to be a little more in value than simple text.

After all, search engine traffic is what we really want.

I’m not sure search engine traffic is what I really want in my business. What I really want are conversions – people who read and buy.

When I write a blog post, article, or web page, my “really want” focus is on convincing people to buy from me – and that’s how I write. However, I don’t do anything to “upset” search engines as well.